Adding a contact form to your online store is a simple step that can provide many benefits. In fact, 49.7% of marketers state that online forms are their most effective lead-generation tool. But if you only use Shopify's native contact us form, you might miss out on some of these benefits.
In this article, we'll explain everything you need to know to create a contact form for your Shopify storefront. Learn why contact form submissions are valuable, get a step-by-step guide to creating a custom contact form, and see our picks for the top five contact form builders available today on the Shopify App Store.
Adding a contact page or popup to your Shopify store can provide several distinct benefits. This includes benefits such as:
All Shopify themes on both Shopify and Shopify Plus include a native contact form that you can add to your storefront. If you would like to use Shopify's native contact form, here is a step-by-step guide on how to add a contact us page to your store:
This will add a new page to your Shopify store, complete with a basic contact form.
Shopify's native contact form is nice because it's free and easy to set up. Compared to some other contact form apps available today, though, it's quite lacking. For one, Shopify's native contact form offers limited customization options. While each Shopify theme includes a unique form that matches the rest of the store's theme, you won't have much room to change how your form looks beyond this.
An even bigger issue is that you won't be able to customize the information that the form requests. This limits the value of your contact form when it comes to benefits such as categorizing support issues. Meanwhile, third-party contact form apps tend to offer far more features and functionality while being much more customizable. This makes them a better choice for Shopify stores that are serious about leveraging the benefits of a contact form.
If you would like to embed a customized contact form into your Shopify store, here are five great contact form apps that you (and your customers!) are sure to love.
If you are especially interested in utilizing your contact form as a branch of your customer support services, Gorgias' "Contact Us" page is an excellent option. This contact form integrates with your Gorgias helpdesk to provide a range of powerful capabilities: viewing a customer's previous customer support history when responding to contact form submissions, creating support tickets for each form submission, or adding a contact form to your live chat widget for customer support outside business hours.
Using Shopify Inbox for customer service? Discover Gorgias, a Shopify Inbox alternative for your store.
Zotabox is a package that includes 20+ promotional sales tools for ecommerce stores, including Zotabox's Easy Contact Form. One of the biggest benefits of this well-regarded form is that it's easily customizable, enabling you to add images, add custom fields, and change a variety of the contact form's design elements, like colors and text fonts, without coding. Similarly, you can quickly embed Easy Contact Form in your website without coding.
If you are looking to primarily utilize your contact form as a tool for lead generation, then Constant Contact Marketing by Combidesk is a great solution. Constant Contact Marketing is an email marketing platform with a drag-and-drop email builder, email marketing automation features, and a customizable sign-up form designed to help you grow your email list. This sign-up form is tailored specifically for lead generation. However, it can be customized to serve as a more traditional contact form, too.
Custom Contact Forms by Eastside Co is an affordably-priced contact form app that offers plenty of bang for your buck. This app provides a capable contact form builder that fully customizes the size, shape, layout, and contents of your contact form. As an added benefit, Custom Contact Forms also provides visitor tracking tools to track visitor activity on your website.
Another contact form that scores many points for being affordable and feature-rich is Improved Contact Form by Awio. This app allows you to add a floating "contact us" button to all the pages on your store. Clicking on this button will open up a contact form widget that sends messages straight to your email inbox. Along with this "contact us" button and contact form widget, Improved Contact Form also offers other widgets you can utilize on your store, including lead capture forms, promotional banners, coupon pop-ups, and social media buttons.
Connecting your contact form to your customer service helpdesk is a great way to utilize contact forms as a branch of your store's customer support. You can do this process automatically if you utilize Gorgias' "Contact Us" Page. Gorgias can also integrate with a wide variety of other ecommerce tools, including third-party contact forms.
The ability to connect to your contact form to automatically create customer support tickets for each form submission is just one of many ways a unified, centralized, omnichannel helpdesk can provide a great customer experience. According to research from PWC, 73% of customers point to customer experience as an important factor in their purchasing decisions, and 42% say that they would pay more for a friendly, welcoming experience.
To get started utilizing all of Gorgias' powerful tools and features to provide the type of customer support experience that will set your store apart from its competitors, get started with Gorgias today!