Finding the best Shopify theme for your business may feel like a huge undertaking — and it is. You have to identify themes, test them, and determine criteria as you go. It can easily start to feel overwhelming.
To make this process a little easier for you, we’ve analyzed 13,191 Shopify stores and hand-picked the 26 most popular themes to help get you started. But before diving in, it’s important to understand how to approach choosing the right Shopify theme for your business.
The top ten Shopify themes we recommend are:
A free theme or a premium one? A template or a custom theme? Which one you should choose actually depends on many factors.
If you’re looking for a Shopify theme for your store but don’t know where to start, answering the following questions might help:
There is no “one size fits all” strategy for choosing a theme because every business is unique, so take time to figure out the questions above to narrow down your options.
Pro tip: Get inspired from established stores by using a Shopify theme detector to identify the theme they’re using. You’ll get a lot of ideas to build your own ecommerce store, for sure.
Shopify hosts a limited selection of themes on their website. These official Shopify themes go through intensive testing for quality and bugs. Usually, they sell at a premium pricepoint compared to non-approved themes — but offer merchants the most effortless and professional-looking stores.
Website: Mojave Shopify Theme
Mojave is a flexible, modern, premium Shopify theme designed by DigiFist. It’s built with fashion, health and beauty, apparel, and clothing brands in mind. Mojave’s modern design features a detailed product page with large images, clean lines, and minimalist fonts that will capture (and hold) your customer's attention. Mojave supports all the new Online Store 2.0 features, such as drag-and-drop sections and blocks to create custom pages in your store without special coding. Mojave comes with flexible, well-designed blocks for images, products, videos, quotes, and more.
Website: Retina Shopify Theme
Developed by Out of the Sandbox, Retina is an ideal choice if you’re selling apparel or furniture and housewares. Retina offers four styles: Austin, Montreal, Melbourne, and Amsterdam, with different color palettes.
Each style includes useful features like product recommendations, multiple home page videos, custom promotion tiles, product image zoom, and slide-out cart. You can also create a self-service FAQ page so customers can find answers to common questions themselves.
If you choose Retina, you can be sure your ecommerce website is mobile-friendly and leveraging Search Engine Optimization (SEO) to reach more Shopify customers.
Website: Flow Shopify Theme
Flow offers three sharp and minimalist designs (Queenstown, Byron, and Cannes) that help your products stand out. This theme is great if you’re selling high-end items or you want to direct customers to unique features of your products.
Flow allows you to feature a YouTube or Vimeo video on the homepage, display your products in a masonry-style grid, and showcase information about a specific collection with a page sidebar. You can also add a slide-out cart so your customers can easily add products to their shopping cart without leaving the current page. There is a promotional banner where you can set up to promote your latest offers.
Keep in mind that you can contact the Flow developers team via email only. The phone and video call support aren’t available.
Website: Paper Shopify theme
Paper is an easy-to-use and modern Shopify theme designed by Brickspace Lab. Paper’s clean and thoughtful design features large imagery with in-depth branding customizations. You will be able to take advantage of new Online Store 2.0 features and build custom templates with expertly designed drag-and-drop sections.
Website: Parallax Shopify Theme
If you want to build a modern ecommerce site, think about Parallax. This theme offers a striking parallax scrolling effect, enhancing your brand’s style and making it more appealing to customers.
Parallax offers four styles: Aspen, Madrid, Vienna, and Los Angeles. These styles share features like parallax effect, a multi-level menu, promotional banner, multiple homepage videos, and slide-out cart.
Parallax is also developed by Out of the Sandbox, so you can be sure you’ll receive excellent customer support from the team.
Website: Taiga Shopify theme
Taiga is a blazing-fast and mobile-first premium Shopify theme for D2C brands designed by award-winning Shopify Plus agency Woolman. It gives you outstanding visual freedom: over 10+ video-supporting sections with unparalleled access to define your design settings. Zero customized code to make your brand feel unique.
Taiga is developed for the needs of modern merchants. Quality code powers winning speed: two components you need as a fast-growing sustainable business.
Additional key features
Website: Testament Shopify Theme
Testament offers four styles (Genesis, Exodus, Revelation, and Deliverance), aiming to help you create a seamless shopping experience for your customers.
Testament supports quick view, multi-column menu, color swatches, collection page sidebar, and homepage video. The theme comes with the sticky navigation feature, allowing you to keep menus fixed to the top of your page as you scroll down.
Website: Prestige Shopify Theme
Prestige is a premium Shopify theme designed for high-end ecommerce businesses and is great for businesses in clothing and accessories, health and beauty, as well as business equipment and supplies. It supports three styles (Allure, Couture, and Vogue) and is great for editorial content, visual storytelling, and physical stores.
Website: Impulse Shopify Theme
Impulse is great if you often run promotion campaigns because it allows you to display custom promotions in different places in your store.
Impulse allows you to display promotional content on collection pages and promote sales with custom promotion tiles. Its features also include homepage menu lists, collection sub-listing, custom collection sidebar filters, and pickup availability.
Website: Motion Shopify Theme
If you want to use animation and video in your store, consider the Motion theme. It’s a premium Shopify theme designed and supported by Archetype Themes.
Motion includes many interesting features that aim to bring your brand to life regardless of catalog size, including multiple text, image, and page animations as well as multiple auto-play YouTube and videos on homepage.
Website: Symmetry Shopify Theme
Symmetry is another great Shopify theme for stores selling different product categories. It supports four styles: Salt Yard, Beatnik, Chantilly, and Duke.
One of Symmetry’s best features is reorderable homepage rows, allowing you to display products, blog posts, or promotions in any order with customizable rows. Besides, this theme provides slideshow, long-form design, quick buy view, and multi-column menu.
Website: Envy Shopify Theme
Envy offers an intuitive design with four styles: Oslo, Copenhagen, Stockholm, and Gothenburg. It’s perfect for stores that focus on regular promotions and featured products.
Envy features include display discounts, free gifts, and other promotional content with a pop-up or a banner as well as the ability to tag images using image hotspot linking.
Website: Atlantic Shopify Theme
Atlantic is great for high-volume stores. It’s designed to help you grow and scale your business faster.
Atlantic supports four styles (Organic, Light, Modern, and Chic). Features include a multi-column menu, slideshow, quick buy, modular-style homepage, and pickup availability. This theme receives many five-star reviews on the Shopify theme store because of its excellent customer support.
Website: Modular Shopify Theme
Modular comes in three styles (Chelsa, Mayfair, and Hoxton) that are well-suited for a wide range of products. It also focuses on clean and minimalist design.
Using Modular, you can give customers a better experience with scrolling between product pages, adding items to their carts without leaving pages (one tactic to help recover abandoned shopping carts), and quickly filtering products by brand, price, etc. You can also add customer testimonials to build trust with first-time shoppers.
Website: Empire Shopify Theme
Designed and supported by Pixel Union, Empire allows you to create a store that offers customers the same shopping experience as Amazon. Empire comes with three styles (Graphic, Supply, and Industrial) optimized for stores with large catalogs. Empire offers features like homepage menu lists, pickup availability, live search, advanced product filtering, and quick add-to-cart functionality.
Website: Pipeline Shopify Theme
Pipeline is another minimalist Shopify theme with parallax effect scrolling and three unique styles (Light, Bright, and Dark). This theme is best suited for stores with a large number of products.
Like many other themes in this list, Pipeline offers a multi-column drop-down menu, a modular-style homepage, and advanced product filtering. The theme also supports large images, which means those images fit seamlessly into your pages.
Website: District Shopify Theme
No matter what you’re selling, the District Shopify Theme could be great for your shop if you have large catalogs and a desire to showcase featured products and collections. District features Shopify’s Online Store 2.0, which uses drag-and-drop sections to create custom pages without coding.
Website: Icon Shopify Theme
If you’re looking for a Shopify theme to highlight images and other content, Icon may be perfect for you — especially if you’re also in the fashion, health and beauty, or home and garden industries. Icon is also uniquely set up for stores with large catalogs and dropshippers. This theme also features numerous marketing and conversion features like promo banners, in-menu promos, cross-selling, blogs, back-in-stock alerts, quickview, FAQ page, and store locator.
Website: Responsive Shopify Theme
Looking for a focus on your products? You may want to check out the Responsive Shopify theme as it puts your products and brand at the forefront, utilizing full-width imagery. Responsive is ideal for fashion, beauty, and sports and recreation shops with large catalogs. Even better, the Responsive theme looks stunning on every screen across devices.
Merchants can also find themes that aren’t in Shopify’s official theme library. These themes are often high-quality (especially those with a many reviews and high ratings, like the ones below) and usually a bit less expensive. But they aren’t vetted by Shopify, and therefore may be a little rougher around the edges.
Website: Vendy Shopify Theme
Vendy is a premium multipurpose Shopify theme for fashion. It’s developed for comfortable use and flawless online store creation. Even if you are not tech-savvy at all, with Vendy you can launch a store of any complexity. Plus, this theme is perfect for dropshipping
What’s more? Vendy is a synonym for “responsive clean design.” Also, Vendy allows flexible editing in the Shopify Visual Builder and the number of pre-made layouts. Without a doubt, you will like varied page templates, catchy web forms, product wish lists and lists, and other perks. As well, this Shopify theme for fashion is packed with unique lookbook and blog templates. Just try it and customize it as you prefer!
Website: Ella Shopify Theme
Ella offers +17 homepage layouts, +16 child themes, +7 category pages, +10 product pages, multiple headers and footers, and more. It’s an all-in-one Shopify theme, ideal for any stylish fashion and clothing stores.
Ella allows you to design your store using features like quick shop, quick edit cart, quick update car, multiple languages, multiple currencies, product recommendation, upsell bundle, etc. This theme also includes smart search and suggestion features, enhancing the shopping experience.
Website: Shella Shopify Theme
When it comes to Shopify themes for fashion, Shella can be considered one of the best. This theme is developed with fashion in mind, meaning everything on it is optimized to help you get your fashion stores noticed.
Here is what makes Shella worth checking out:
Website: Basel Shopify Theme
With plenty of design options, Basel allows you to design your store in many different ways. For example, Basel supports the drag-and-drop page builder, making it easy for you to add/remove/replace elements on pages. It also comes with several header variations, colors, and backgrounds.
Website: Porto Shopify Theme
Porto is a popular Shopify theme used by more than 45,000 ecommerce merchants. It’s built with amazing UI and UX experience and is continuously being updated.
Porto’s highlight features:
Website: Wokiee Shopify Theme
As a Premium Shopify theme, Wokiee is not your basic theme; it can act as a powerful design tool to help your business grow. Even with its in-depth premium features, it is still easy to create fast, responsive, and mobile-friendly websites to provide a top-notch user experience.
Website: Roxxe Shopify Theme
The Roxxe Shopify theme is a versatile choice for a shop that wants options but also desires a robust yet modern look. Roxxe has over 70 pre-built homepages, as well as 50 pre-designed layouts with sections you can rearrange and combine as you see fit. Needless to say, Roxxe is a fairly simple theme to use that also comes with plenty of easy-to-follow instructions.
There you have it! We hope this list of the best Shopify themes made it easier to find what you need to get your online shop up and running. And check out our guide on Shopify vs. Shopify Plus if you're interested in additional ways to customize your site beyond these themes. As you continue building your brand and updating your website based on the needs of your customers, you’ll also want to review your customer service process.
Luckily, you can tap into a Shopify helpdesk app like Gorgias to level up.
Gorgias’ customer service platform is uniquely positioned to help Shopify owners with all of their customer service needs, from automating your most common tasks to using machine learning to better help customers.