We Analyzed 13,191 Shopify Stores to Find the Most Popular Shopify Themes

Lavender Nguyen
December 17, 2020
Finding the best Shopify themes feels like a never-ending task. Are you to test every theme on Shopify theme stores and other theme marketplaces? What kind of criteria do you use?

It’s challenging to do that, not to mention that there are so many Shopify themes out there. 

That’s why we did the work for you.

We’ve analyzed 13,191 Shopify stores and hand-picked the 25 most popular Shopify themes for you.

But before diving into them, let’s cover some basics about Shopify themes so you can know how to choose the one that best suits your needs. 

Understand Shopify themes

What is a Shopify theme?

Themes are the basis of every Shopify store. A Shopify theme is a template that determines the way your Shopify store looks and feels. 

Shopify offers a theme store that includes over 100 free and premium pre-made templates. Different templates have different styles and layouts and can be customized to use in different situations. 

Although each theme is different, all themes share the two following features:

  • Page elements: Body, footer, header, menu navigation.
  • Page types: Article, blog, cart, collection, collection list, contact, custom, customer, home, password, product, and search. 

What is Shopify Liquid?

Understanding Shopify Liquid is essential if you want to build or customize a Shopify theme on your own. 

Liquid is a template language created by Shopify and written in Ruby. It’s the backbone of all Shopify themes and is used to load dynamic content to online stores’ pages.

This concept might seem foreign if you’re new to Shopify theme development. But here are some great resources to help you better get started with it:

Free and premium Shopify themes

As said earlier, Shopify provides over 100 pre-built themes—both free and premium. You can quickly edit a Shopify theme to use for your store or customize it if you want.

A free Shopify theme is great for those who just start to sell online. But compared with a premium theme, the layout of a free theme is very basic. It's also limited in terms of categorization and functionalities. Hence, you’ll find a lot of problems when your store is growing. 

That’s why you should consider choosing a premium Shopify theme right at the beginning.

A premium theme gives you more customization options, diverse design ideas, and a richer customer experience. You can play with homepage slideshow, integrated Instagram feed, quick pay on the checkout page, and more to design your dream store. 

Keep in mind that premium Shopify themes’ prices range from $140 to $180, which may not be affordable for beginner merchants. 

Shopify templates and custom Shopify themes

Shopify ready-made templates are quick to install and easy to work with. No-coding required. 

After adding a Shopify template to your store, all you need to do is edit the sample content, upload the CSV file of products, customize sections (if you want), and then launch!

For example, the Craft & Mason store is created with the Brooklyn Shopify theme. 

But using pre-made themes isn’t always a smart strategy because they:

  • Don’t include your branding elements.
  • Have limited features and functionalities.
  • Are easily recognized by customers. 
  • Don’t support more complex stores with multiple categories and products. 

That’s why you should develop a custom Shopify theme. 

A custom Shopify theme is a completely custom design and codebase unique to your store. It’s often created by professional web designers and developers, preferably from the Shopify expert program with relevant experience and niche focus. 

Source: Gymshark

A custom Shopify theme brings many advantages. For example, it gives you:

  • Unique branding that helps differentiate your store from competitors. 
  • Exactly what you want in your store, in terms of features, integrations, and functionalities.
  • Unlimited customizations and expansions, which are critical for scaling your business.
  • Fast page loading times because everything is optimized.
  • Excellent customer support. Whenever you need help, they’re available to serve you. 

Having said that, keep in mind that building a custom Shopify theme requires a larger investment, a longer time to launch, and ongoing development support for certain website changes. 

How to choose the right Shopify theme

A free theme or a premium one? A template or a custom theme? Which one you should choose actually depends on many factors. 

If you’re looking for a Shopify theme for your store but don’t know where to start, answering the following questions might be of help:

  • What is your product category? A clothing store’s design is different from a store selling online courses. 
  • How big is your product catalog? Are you running a one-product store or a store with multiple product categories?
  • What features do you need? Do you want a slideshow on the homepage, an opt-in form, a mobile-friendly, intuitive design, or an embeddable video?
  • What are your competitors doing? Knowing how your competitors’ stores look might give you an idea of your store’s appearance. Detect their themes to find out. 
  • What’s your budget? Are you willing to invest in a custom Shopify theme?
  • Can you manage the theme yourself? Do you need help with the technical side? Do you want immediate support whenever you have a question? 

There is no “one size fits all” strategy for choosing a theme because every business is unique. So, take time to figure out the questions above to narrow down your options. 

Pro tip: Get inspired from established stores by using a Shopify theme detector to identify the theme they’re using. You’ll get a lot of ideas to build your own ecommerce store, for sure. 

How to install a Shopify theme

Shopify allows you to add a theme to your store in three ways:

Now that you’ve understood everything about Shopify themes, how to pick one and install it in your store, it’s time to learn the best Shopify themes out there. Themes are quite simple to customize, too; our friends at Shero Commerce give a distinct how-to in this post.

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25 best Shopify themes for your ecommerce store

1. Retina 

Price: $180 

Website: https://themes.shopify.com/themes/retina/styles/austin 

Developed by Out of the Sandbox, Retina is an ideal choice if you’re selling apparel or furniture and housewares. Retina offers 4 styles: Austin, Montreal, Melbourne, and Amsterdam, with different color palettes. 

Each style includes useful features like product recommendations, multiple home page videos, custom promotion tiles, product image zoom, and slide-out cart. You can also create a self-service FAQ page so customers can find answers to common questions themselves. 

If you choose Retina, you’re sure your ecommerce website is mobile friendly and optimized for search engines.

2. Ella

Price: $79 

Website: https://themeforest.net/item/ella-responsive-shopify-template/9691007

Ella offers +17 homepage layouts, +16 child themes, +7 category pages, +10 product pages, multiple headers and footers, and more. It’s an all-in-one Shopify theme, ideal for any stylish fashion and clothing stores. 

Ella allows you to design your store using features like quick shop, quick edit cart, quick update car, multiple languages, multiple currencies, product recommendation, upsell bundle, etc. This theme also includes smart search and suggestion features, helping enhance shopping experience. 

3. Flow

Price: $180

Website: https://themes.shopify.com/themes/flow/styles/byron

Flow offers three sharp and minimalist designs (Queenstown, Byron, and Cannes) that help your products stand out. This theme is great if you’re selling high-end items or you want to direct customers to unique features of your products. 

Flow allows you to feature a YouTube or Vimeo video on the homepage, display your products in a masonry-style grid, and showcase information about a specific collection with a page sidebar. You can also add a slide-out cart, so your customers can easily add products to their shopping cart without leaving the current page. There is a promotional banner where you can set up to promote your latest offers.

Keep in mind that you can contact the Flow developers team via email only. The phone and video call support aren’t available.  

4. Shella

Price: $59

Website: https://themeforest.net/item/shella-ultimate-fashion-responsive-shopify-theme/22804833 

When it comes to Shopify themes for fashion, Shella can be considered one of the best. This theme is developed with fashion in mind, meaning everything on it is optimized to help you get your fashion stores noticed. 

Here is what makes Shella worth checking out:

  • More than 89 pre-designed pages for layouts, collection pages, product pages, blog, gallery, and other pages.
  • Strong integration with dropshipping apps like Printiful, Printful, Privy, Dropshipper, Shopzie.
  • Multi-currency at checkout pages with 133 currencies supported.
  • Conversion optimization features like countdown timers, number left in stock, free shipping progress bar.
  • Vertical megamenu, 4 levels for navigation menu, blocks for homepage, product filter options (title, description, price, vendor, type, and tags), and more.  

5. Parallax 

Price: $180

Website: https://themes.shopify.com/themes/parallax/styles/aspen

If you want to build a modern ecommerce site, think about Parallax. This theme offers a striking parallax scrolling effect, enhancing your brand’s style and making it more appealing to customers. 

Parallax offers 4 styles: Aspen, Madrid, Vienna, and Los Angeles. These styles share features like parallax effect, a multi-level menu, promotional banner, multiple homepage videos, and slide-out cart. 

Parallax is also developed by Out of the Sandbox, so you’re sure you’ll receive excellent customer support from the team. 

6. Basel 

Price: $69

Website: https://themeforest.net/item/basel-responsive-ecommerce-shopify-theme/20475144

With plenty of design options, Basel allows you to design your store in many different ways. For example, Basel supports the drag and drop page builder, making it easy for you to add/remove/replace elements on pages. It also comes with several header variations, colors, and backgrounds. 

Basel’s other power features:

  • AJAX search, color swatches, product quick view, and 360-degree view.
  • 30 ready-to-use layouts, 4 blog styles, 7 portfolio styles, 4 product hover effects. 
  • Google fonts.
  • Instagram widget, Twitter widget, testimonial slide, styled banners shortcode. 
  • Developed with SCSS.

7. Brooklyn

Price: Free 

Website: https://themes.shopify.com/themes/brooklyn/styles/classic

Brooklyn is one of the best free themes on the Shopify theme store. It offers two styles: Classic and Playful, tailor-made for modern apparel businesses. 

Brooklyn is developed with brand imagery in mind. It allows you to showcase multiple products at the top of your homepage and change the layout of your products with a dynamic product grid. The theme also supports slide-out cart and homepage video features. 

8. Porto

Price: $99

Website: https://themeforest.net/item/porto-ultimate-responsive-shopify-theme/19162959

Porto is a popular Shopify theme used by more than 45,000 ecommerce merchants. It’s built with amazing UI and UX experience and is continuously being updated. 

Portos’ highlight features:

  • +20 modern and classic demo concepts.
  • Optimized for speed performance. 
  • Bunch of collections and product detail page variations. 
  • Megamenu and vertical megamenu.
  • Fully responsive with any mobile device. 
  • Powerful admin panel.
  • Unlimited colors and skins. 
  • RTL support, testimonial slide, AJAX loading, Google Fonts integration. 

9. Testament

Price: $80

Website: https://themes.shopify.com/themes/testament/styles/genesis

Testament offers four styles (Genesis, Exodus, Revelation, and Deliverance), aiming to help you create a seamless shopping experience for your customers. 

Testament supports quick view, multi-column menu, color swatches, collection page sidebar, and homepage video. The theme comes with the sticky navigation feature, allowing you to keep menus fixed to the top of your page as you scroll down. 

10. Debut

Price: Free 

Website: https://themes.shopify.com/themes/debut/styles/default 

Debut is another free Shopify theme designed to beautifully showcase your brand and products. This theme is ideal for stores with a small number of products. 

Debut is featured with the pickup availability feature, allowing you to engage local shoppers by displaying where items are available for pickup—right from the product page. It also supports live search results and quick links for products and store pages. 

Debut also includes features like customer testimonials, promotional banners, homepage videos, product recommendations, and product filtering.  

11. Minimal

Price: Free 

Website: https://themes.shopify.com/themes/minimal/styles/vintage 

If you want a free Shopify theme with a minimalist design, think about the Minimal theme. As the name stated, Minimal gives you a simple, eye-catching design that helps remove all the distractions and keep the focus on your products. 

Minimal features include a slideshow, product image zoom, homepage video, product filtering, and product recommendations. Because it doesn’t support enhanced customization options as other themes do in this list, it might not be a good choice if you’re selling multiple products or running a growing online store. 

12. Prestige

Price: $180 

Website: https://themes.shopify.com/themes/prestige/styles/allure 

Prestige is a premium Shopify theme designed for high-end ecommerce businesses. It supports three styles (Allure, Couture, and Vogue) with the following features:

  • Image hotspot linking: Drag hotspots to tag images, making it easier for customers to discover your products. 
  • Built-in timeline tool: Use this feature to tell a store of your brand.
  • Optimized for larger images: Display high-resolution product images hassle-free. 
  • Homepage menu lists: Display menu lists on store homepage.

13. Impulse

Price: $180 

Website: https://themes.shopify.com/themes/impulse/styles/modern 

Impulse is great if you’re often running promotion campaigns because it allows you to display custom promotions in different places in your store. 

Impulse allows you to display promotional content on collection pages and promote sales with custom promotion tiles. Its features also include homepage menu lists, collection sub-listing, custom collection sidebar filters, and pickup availability. 

14. Simple 

Price: Free 

Website: https://themes.shopify.com/themes/simple/styles/light 

If you just start selling online, you might want to choose the Simple theme. Developed by Shopify, this theme includes all the basic features you need like mobile-friendly design, social media icons, drop-down navigation support, free stock photos, and search engine optimization. 

Also, Simple supports sidebar menu, product image zoom, image animations, and product recommendations. You can install this theme first to have an idea of how a Shopify theme looks like before upgrading to a premium one. 

15. Venture

Price: Free 

Website: https://themes.shopify.com/themes/venture/styles/snowboards

 

Venture is a free Shopify theme. Unlike the Simple theme above, Venture is designed for stores with a large number of products. It currently offers three styles: Snowboards, Outdoors, and Boxing with the following features:

  • Feature product details and images in the multi-column drop-down menu.
  • Showcase products with slideshow on homepage.
  • Promote sales and discounts with banners.
  • Filter products by type, best sellers, and price on the collection page.
  • Feature a single product front and center on homepage. 

16. Motion

Price: $180 

Website: https://themes.shopify.com/themes/motion/styles/classic

 

If you want to use animation and video in your store, consider the Motion theme. It’s a premium Shopify theme designed and supported by Archetype Themes.

Motion includes many interesting features aiming to bring your brand to life, for example:

  • Multiple text, image, and page animations.
  • Multiple auto-play YouTube and videos on homepage.
  • Filter products by tag without reloading pages.
  • Support high-resolution images.
  • View product information in a popup.

17. Narrative

Price: Free.

Website: https://themes.shopify.com/themes/narrative/styles/warm

  

The Narrative Shopify theme is perfect for showcasing your brand and products through storytelling. It supports four styles (Earthy, Warm, Light, and Cold) with the following features:

  • Display autoplay, fullscreen video at the top of store homepage. 
  • Use customizable image blocks, quote slides, and more to show product details.
  • Use fixed navigation to surface your menu, logo, and cart when customers scroll up the page.
  • Display products, images, or blog posts in a vertical slideshow. 
  • Show imagery with a full-width layout. 

A worthy note is that Narrative is more suitable for stores with a single product or a small number of items. 

18. Symmetry

Price: $180 

Website: https://themes.shopify.com/themes/symmetry/styles/beatnik

  

Symmetry is another great Shopify theme for stores selling different product categories. It supports four styles: Salt Yard, Beatnik, Chantilly, and Duke. 

One of the Symmetry’s best features is reorderable homepage rows, allowing you to display products, blog posts, or promotions in any order with customizable rows. Besides, this theme provides slideshow, long-form design, quick buy view, and multi-column menu. 

19. Envy

Price: $180 

Website: https://themes.shopify.com/themes/envy/styles/stockholm

 

Envy offers an intuitive design with four styles: Oslo, Copenhagen, Stockholm, and Gothenburg. It’s perfect for stores that focus on regular promotions and featured products. 

Envy features include:

  • Display discounts, free gifts, and other promotional content with a popup or a banner. 
  • Help customers easily navigate through the store with a multi-level menu.
  • Tag images using image hotspot linking.
  • Hover over a product image to zoom out.
  • Optimize for smaller devices and mobile commerce. 

20. Vantage

Price: $160 

Website: https://themes.shopify.com/themes/vantage/styles/mono 

Vantage is a nice and clean theme designed for showcasing your product's unique proposition right from the homepage. It offers four styles (Clean, Mono, Reclaimed, and Black) with features like quick view, color swatches, product image zoom, and slide show. 

One of Vantage’s key features is a mailing list popup, allowing you to display an email opt-in form on your store. You can use this form to collect customers’ email addresses. 

21. Boundless

Price: Free 

Website: https://themes.shopify.com/themes/boundless/styles/black-white 

Boundless is a free ecommerce theme with a minimalist design. Apart from a Shopify theme’s standard features, Boundless cover the following features:

  • Support high-resolution product images.
  • Feature multiple products in a fade-effect slideshow on the homepage.
  • Keep menus fixed at the top of pages with sticky navigation.
  • Support product gallery to feature special products.
  • Support full-width collection images and homepage videos.

22. Atlantic

Price: $180 

Website: https://themes.shopify.com/themes/atlantic/styles/organic

Atlantic is great for high-volume stores. It’s designed to help you grow and scale your business faster. 

Atlantic supports four styles (Organic, Light, Modern, and Chic). Features include a multi-column menu, slideshow, quick buy, modular-style homepage, and pickup availability. This theme receives many 5-star reviews on the Shopify theme store because of its excellent customer support. 

23. Modular 

Price: $180 

Website: https://themes.shopify.com/themes/modular/styles/mayfair 

Modular comes in three styles (Chelsa, Mayfair, and Hoxton) that are well-suited for a wide range of products. It also focuses on the clean and minimalist design. 

Using Modular, you can give customers a better experience with scrolling between product pages, adding items to their carts without leaving pages, and quickly filtering products by brand, price, etc. You can also add customer testimonials to build trust with first-time shoppers. 

24. Empire

Price: $180

Website: https://themes.shopify.com/themes/empire/styles/supply  

Designed and supported by Pixel Union, Empire allows you to create a store that offers customers the same shopping experience as they go to Amazon. Empire comes with three styles (Graphic, Supply, and Industrial), optimized for stores with large catalogs. 

Empire’s highlight features:

  • Homepage menu lists, pickup availability.
  • User-friendly, responsive design.  
  • Many predefined color pallets and controls to create custom color schemes. 
  • Live search, advanced product filtering, quick add to cart functionality.
  • Integration with Shopify product ratings and reviews app. 

25. Pipeline 

Price: $140

Website: https://themes.shopify.com/themes/pipeline/styles/light 

Pipeline is another minimalist Shopify theme with parallax effect scrolling and three unique styles (Light, Bright, and Dark). This theme is best suited for stores with a large number of products. 

Like many other themes in this list, Pipeline offers a multi-column drop-down menu, a modular-style homepage, and advanced product filtering. The theme also supports large images, which means those images fit seamlessly into your pages. 

Choose the Shopify theme that best suits your needs!

There you have it! We hope this list of the best Shopify themes helped you find what you need to get your online shop up and running.

To pick the right theme for your store, think about your business goals and available resources. Sometimes, all you need is a free Shopify theme to kick off your online store. As your business is growing, you can consider switching to a premium theme. 

If you’re already done with designing your store and now looking for a helpdesk tool for your customer service team, try Gorgias. Our ecommerce-dedicated software will help you manage customer requests across channels effectively and create incredible customer experiences. Gorgias also has tight integration with Shopify, making it more ideal for any stores running on this ecommerce platform. 

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